- Jun 15
- 2 min read

“Knowledge is knowing that a tomato is a fruit. Wisdom is knowing not to put it in a fruit salad.”
– Brian O’Driscoll
I’m not entirely sure what Brian O’Driscoll would make of enterprise AI, but there’s something in that quote that feels increasingly relevant today. Any excuse for me to mention one of my sporting heroes!
Over the last 3 years or so, AI has gone from curiosity to boardroom. Every business is exploring it. Every vendor is talking about it. Every executive is being asked how AI changes their strategy, workforce, customer experience, security posture, and competitive advantage.
But beneath all the excitement sits a very human reality, AI can generate answers but it cannot own judgement. I personally feel this will not change any time soon, even if and when (big if and when!) we enter the AGI era of AI. This distinction matters more than ever.
Recently, Mark Cuban made the point that one of the biggest challenges with enterprise AI is consistency. Ask the same question multiple times and you may not always receive the same answer. That isn’t necessarily a sign that AI is “broken.” It’s a reminder that these systems are point in time, contextual, and ultimately detached from consequence.
AI does not understand impact or accountability or sit in the room when things go wrong. Humans do.
That’s why I believe the phrase “human in the loop” is becoming one of the most important concepts in modern business transformation.
The organisations seeing real value from AI are not simply replacing people with automation. They are designing systems where human expertise, domain knowledge, emotional intelligence, governance, and judgement sit alongside, even over the top of AI capability.
The real opportunity in my opinion is not one of AI versus people but people amplified by AI, and equally AI amplified by people.
In many ways, AI is increasing the value of experience, not diminishing it. A junior employee with AI can move faster but a domain expert with AI can fundamentally change an organisation and that is that is an important distinction.
Because knowing an answer and understanding what to do with that answer are fundamentally different things. The point made by the great Brian O'Driscoll.
The future probably belongs to organisations that can balance both the speed and scale of AI but also the wisdom and accountability of their people.
Technology continues to evolve rapidly and human judgement remains and will continue to be the differentiator. And perhaps that’s the irony in all of this.
The smarter AI becomes, the more valuable wisdom will become alongside it.
Ken Hickey,
June 2026
The views expressed in this and all of my blogs are my own and not necessarily endorsed by my employer(s).

